Pocket Flash

Renaun Erickson has posted the keynotes from ApolloCamp

This pretty much sums up what I’ve been thinking since I watched Christopher Brichford’s Apollo presentation

“But the idea is that Apollo builds on tools and technology that is already out there and move it further into Desktop RIA and phones (Apollo, Flash list).
Interesting note about reasons for choosing WebKit as the HTML engine. It was small, had a mobile version, Nokia has ported it”

Surely it’s only a matter of time before we get to develop Apollo mobile apps?

Tomi T Ahonen does an amazing job on adding context to the shear volume of mobile phone users there are today. I’ve stripped out the list for those who fall asleep after reading more than ten words.

THE CAR AT 800 M
TELEPHONE 1.3 B
TV 1.5 B
CREDIT CARDS 1.4 B
PC 850 M
INTERNET 1.1 B
THE GOLIATH, MOBILE PHONES 2.7 B

For the Flash Lite developer, or anyone who has attempted to sell Flash Lite as a concept to any client, the crunch always comes when the client asks “so how many phones will this work on”. You see if you said 17, as it is today (or back in 2004 when it was 2 devices and only if they had T-mobiles newsExpress) then your client may loose interest fast, which has been the case on more than one occasion. But if you include that if they managed to get their content in front of just 1% of mobile phone users, then they would be looking at 27,000,000 units, then you can start to make some headway.

It’s this kind of information / ammunition that helps us educate clients about the position of Flash Lite content within the “mobile eco system”, so that they will be comfortable enough to allow you to take their brand / product onto mobile devices.