£35 million for one knight

Sir Alan Sugar has sold Amstrad to BSKYB today for £125 million, personally netting a cool £35m for his 27.9% of the companies shares. Before the deal, 75% of Amstrads’ revenue came from making set-top-boxes for BSkyB.

This in the same week as Sony announce a deal with BSKYB to deliver a video download service for the PSP which will be available to those in UK and Ireland. This is to be part of their multiplatform ‘Anytime‘ service, which allows Sky subscribers to watch shows on-demand, already available on 3G mobile phones in addition to PC’s and of course TV.

This must be a bit of a stick in the eye to BT who signed a four year deal with Sony this May to offer “video calls, voice calls and messaging” through the Sony PSP, as BT Vision competes directly with Sky and their tv-on-demand /anytime service. Surely BT must be pig sick having to watch this service go to Sky.

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